Andrew Wilkinson - Web & Graphic Designer

One.

Discover

All great journeys begin with a single step, and all great websites begin with a single idea. During the discovery stage, I help you to solidify that idea.

I also analyze your competitors’ websites, to figure out what they do right – and where they go wrong. Making use of this information can be crucial in gaining the upper hand over your competition.

  • Free estimate
  • Establish scope
  • Market research
  • Creative brief

Two.

Plan

A rock-solid plan is essential to success. During the planning phase, I take your content (a draft is fine – or an outline will do, if you have a copywriter) and I begin to model the website around it.

The result of this careful planning is an intuitive website structure that will effortlessly guide your visitors to the information they’re looking for.

  • Your copy is required
  • Information architecture
  • Specifications
  • Sketches
  • Wireframes

Step 3

Design

Now that the requirements are in set in stone, we can get to the fun part! The design stage is the most involved stage of the entire project.

Using the information gathered during the previous phases, I flesh out an attractive visual style that both appeals to your target audience and appropriately represents your business – I work closely with you to make sure it’s just right.

  • Style exploration
  • Rough concepts
  • 2-3 choices
  • Feedback & changes
  • Final website mockup

Step four.

Develop

By this stage, you have a detailed plan, an intuitive structure, and a beautiful design. It’s time for me to help you share it with the world.

I handcraft your site using the building blocks of the web – standards-compliant XHTML and CSS, or if it’s a larger site, I’ll install a CMS. Finally, I enter your content – making minor edits to ensure a high ranking on Google.

  • Website “slicing”
  • HTML & CSS coding
  • CMS implementation
  • Content entry & SEO
  • Functional testing

Delivery picture

Deliver

This isn’t where the story ends – it’s where it truly begins.

Once I upload your site to the internet – showcasing it to the world – you can use the included statistics package to analyze usage patterns such as demographics, how long they spend on your site, and much more. Evolving your site to keep up with the times ensures that it will always remain relevant – and profitable!

  • Analytics installed
  • Google Apps enabled
  • Website uploaded
  • Hosting & maintenance
  • Adwords campaigns